Campaign Monitor Newsletter

Campaign Monitor April Newsletter

Outlook 2010 & email: What will change?

Leading up to Outlook 2010's release, there's been a lot of speculation as to whether this edition of Microsoft's email client will change the way we design for email. Did Microsoft take the concerns of the web community and the fixoutlook.org movement to heart and do standards a favor in this release? What new techniques will we have to use? To get ready and learn how you can test your emails in Outlook 2010, take a look at our overview.

Give your email newsletters a spring clean!

Rework, designed by 37signals

For most of us, springtime means bright colors, longer days and warmer weather. In our gallery, we've matched this sentiment with fresh email newsletter designs from the likes of Atomic Interactive, Saelstrom Marketing, Plus+ and Raven & Lamb. We rocked out to James Vincent McMorrow, while Segue Cellar added a personal touch with their tasteful update. For more, including the 37signals' Rework newsletter, step into our design gallery.

Case study: Growing your online storefront

Are you planning to start an online store? In this case study, our friends at Minui Handysitt let us know that it's certainly not child's play, however with the right tools and a bit of strategy, you can start and grow your own business. To find out about the advantages email marketing provides and how Minui Handysitt used Campaign Monitor and Shopify to promote their furniture, read the full story.

Which email clients are worth testing today?

What does the data from half a billion opens tell us about how folks are reading their email today? Through our reporting and analysis of email client usage in 2009, see which email clients are on the rise and fall, plus find out why Microsoft's Outlook family continues to keep things interesting for designers. Do our stats agree or disagree with your campaign results? Read on to find out.

LATEST CAMPAIGN MONITOR UPDATES

Edit newsletters from within your browser

You can now make changes to your campaign HTML code from within Campaign Monitor.

Easy authentication of your sending domain

Improve deliverability and protect your domain through email authentication.

Manage your signup forms in WordPress

Looking for a professional form management plugin for WordPress? Try Gravity Forms.

Meet the Team: Our annual ~~drowning~~ surfing lesson!

Every year, we take the liberty of dragging the team away from their desks and into the surf, sun and fun of Sydney's Cronulla Beach. The goal: To learn the art of surfing, and unintentionally eat lots of sand during the search for the 'perfect wave'. Check out the pics or our bizarre surf video to prove it - Kelly Slater, watch out!

Panic, on creating shockingly good permission reminders

If you use their Mac software, or read their blog, you will know that the team at Panic do a lot of things really well. So when they put their hand to sending their subscribers an email permission reminder, we got thinking as to what the rest of us could learn from it. To find out how you can better re-engage your readers and apply a little best practice to your campaigns, take a look at their email.

How frequent is frequent? Optimizing your email preferences

Daily? Weekly? Monthly? Guessing how often you should send your email newsletters can be hard, so why not leave it to your subscribers? We explore how to set up your preference center to record your subscribers' desired email frequencies and reduce unsubscribes.

A practical look at A/B testing

Finally, we wrap up this month's newsletter with a short-and-sweet example of A/B testing in the wild. When it comes to choosing a call-to-action, can you reliably pick a winner? Leave it to your subscribers by using our A/B tests - the results may surprise you!

Slop on sun-lotion and dust off the deck-chair - it's spring break! Well, not here, but that didn't stop us.

- The Campaign Monitor team

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